Who Is Jo Wood?
Jo Wood born in Josephine Karslake, is an English model, businesswoman, and television personality born in Essex on 15 March 1955. She became The Sun, “Face of 1972” when she was 17 or 18. She went on to become a name synonymous with a natural life style, business sense, and frankness. While her later high-profile marriage to Ronnie Wood gained her the media spotlight, there are many more exciting pages in her story.
Jo Wood in Her Young Days
Early Life and Family Origins
Jo Wood was raised in Essex as the oldest among four siblings. Her parents, mother Rachel Lundell (South African-born) and her father Michael Karslake, an architectural model maker, influenced her formative years. Their simple home life involved a council house until Jo Wood was nine years old. Later, the family shifted to a farmhouse that was being remodeled. This innovative home—where her mother also made dolls—tuned Jo’s artistic inclination.
Early Excursions into Modeling
At the ages of 17 or 18, Jo Wood began modeling and immediately attracted notice. She gained recognition as The Sun’s Face of 1972. In a few years, she was actively working in fashion and even made clothes in New York for the No Scruples label. Her confidence as a young woman spurred her initial success and indicated burgeoning entrepreneurial tendencies.
Influences of Her Youth
Jo Wood has frequently talked about childhood heroes. She looked up to Twiggy and Biba creator Barbara Hulanicki. She was already living sustainably, creatively, and in accordance with green values by her late teenage years. All these early interests would eventually shape her professional life and decisions.
Jo Wood Career Journey
Transition From Modeling to Business
Once she quit modeling, Jo experienced a severe health crisis in 1989. Therefore, she went entirely organic. This change made her launch Jo Wood Organics in 2005. Jo Wood created a range of bath and body products and fragrances, using natural ingredients.
The Route of Sustainability and Entrepreneurship
Jo built a business based on her values. She subsequently launched “Mrs. Paisley’s Lashings,” a sustainable pop‑up restaurant providing environmentally friendly dining experiences at home. Her goal extended beyond profit. Her goal was to inspire others into a healthier, more sustainable choice of living.
Public Advocacy and Charity Work
Jo Wood also gained a good reputation as an environmental campaigner. She visited Bangladesh with People Tree in 2009 as an ambassador for ethical fashion in December of that year. In 2010, she made the pilgrimage to Tibet and toured India planting trees with Sadhguru’s Project GreenHands. Jo is associated with various charitable campaigns including Naomi Campbell’s Fashion for Relief, the international campaign Global Cool.
Media Appearances and Writing
Jo Wood has remained involved in the media in terms of television shows, including Strictly Come Dancing, Celebrity MasterChef and Mary Queen of Shops. Alongside being an activist and entrepreneur, Jo became a writer publishing books such as Hey Jo (2013) and Stoned(2019) as well as writing columns in wellness magazines to continue to move her message forward.

Jo Wood Net Worth
Estimating Jo Wood’s Wealth
Most media reports highlight Ronnie Wood’s alleged $200 million net value. Yet, Jo Wood amassed her own fortune from years of modeling, product ranges, TV appearances, and brand partnerships. Though she reportedly said she’d “rather be broke and madly in love,” the truth is very different.
Income Streams and Assets
- Jo Wood Organics: an established business since 2005, continues to earn income from her organic bath and body lines and products.
- Media Presence: TV shows, book royalties, endorsements, public speaking, she has several income streams.
- Other Ventures: she has an eco pop-up restaurant and is on advocacy platforms and magazines.
Public Positioning vs. Private Reality
Jo Wood tends to underplay her wealth and instead brings forward authenticity. One time she wrote me, she said she would rather have freedom than money. Yet, she has lived in historically expensive cities like London, New York, and LA, she travels and self-funds niche projects, those are signs of financial health despite her public-facing modesty.
Jo Wood Personal Growth and Lifestyle
Responsible and Organic Living
After getting sick in 1989, Jo Wood became a dedicated organic lifestyler with a commitment to healthy food, natural beauty and sustainable living.. these ideas became the foundation of her brand and eco-restaurants.
Values and Principles Today
She remains committed to environmental activism. Jo is a supporter of anti-plastic initiatives, campaigns for fair-trade products, and grows trees. Her lifestyle influences others—minimal and conscious consumption, wildlife conservation, and general well-being.
Sharing Her Wisdom
Jo inspires people to live healthier, greener lives through books, columns, and television appearances. She speaks and appears in the media on a regular basis to encourage little yet meaningful lifestyle changes.
Jo Wood Today
Current Projects and Life Focus
Now residing in London once more after years of being abroad, Jo persists in her wellness initiatives and environmental activism. She is still very active in media, and her podcast, Alien Nation, is another of her personal interests—UFO activity and extraterrestrial life.
Jo Wood Family Life
Jo has ten grandchildren and remains very close to her four children: Jamie (born 1974), Leah (1978), Tyrone (1983), and adopted Jesse Wood. She still refers to family as the greatest treasure.
Public Advocacy
She is outspoken on climate change, moral living, and consumption. Jo actively campaigns on initiatives such as 10:10 and is a proponent of planting trees. She also emphasizes freedom and authenticity in life.
Conclusion
From her modest origins in Essex to becoming a pioneering model, businesswoman, campaigner, and television personality, Jo Wood provides a testament of transformation and resistance. Her early artistic development forged high-level modeling prospects. Subsequently, she redirected her life towards meaningful living through natural principles, ethical business practices, and campaigning.
She continues to work on projects—everything from podcasts to product launches and philanthropy. Jo Wood’s net worth is more than money. It is an accumulation of a lifetime of real passion, independent spirit, and positive impact. Her story demonstrates that real success is in how much you learn, give, and live according to your values.